With the logo design and famous brand effect have become more and more important today. The famous trademark has already become a symbol of spirit, a kind of flaunt status, a kind of enterprise value. Specifically, the value of the clothing trademark is embodied in the following aspects: economic value ,reputation value and artistic value.therefore, clothing trademark design is very essential for a clothing brand. Our company is a professional engaged in manufacture and processing and sales company. Main label, woven label, hangtag, printed label,care label,clips, stickers, patch, leather label, and so on various bags, all of these are in the scope of our business activities.

　　Logo is an organization, a commodity or a symbolic activity,expressed industry characteristics, mental outlook and cultural connotation by the clear image meaning, modeling concise.As an integral prat of modern commercial society,which has already become a kind of artistic language and visual identification of special medium.In the fierce competition in the clothing market, there are many management factors of clothing brand marketing, the most widely used and spread and appears most often is the brand logo. As a kind of specific visual symbol, brand logo is one of an important factors of visual identification, which embodies the image of the enterprise,the scale, product characteristics, stands for the enterprise credibility, philosophy, culture and so on. Meanwhile ,protected by the laws of the state.

　　With the famous brand has become more and more important today. the famous logo has already stand for a kind of spirit. A kind of flaunt status, a kind of enterprise value. Specifically, the value of the clothing brand logo has embodied in the following aspects:

　　First, economic value: it is the material basis to constitute sign value,which mainly refers to the trademark in the process of transfer should have the value of the market economy. Such as France Hermes, America Esprit clothing trademark worth tens of millions of dollars. Obviously, the logo has become a kind of support and guarantee for enterprise seeking development.which is the huge intangible assets for enterprise.Thus, the ownership and using rights of the trademark is limited, be protected by law and shall not be infringed upon by any unit or individual.

　　Second, Reputation value:it is the important foundation basis for trademark value,especially for the famous brand logo in the market which have already established a good reputation, gradually proved to be the symbol of garment quality, style and quality. Meanwhile, brand logo can provide customer with more satisfaction, trust and success value identity, gradually enjoy a good reputation and high visibility in the process of circulation.

　　Third, artistic value, brand logo design influenced by the age of the aesthetic can clearly see the evolution course of human material and spiritual life. As a kind of social culture and aesthetic elements, the role of providing much more than a symbolic role, through the specific symbolic language to convey the aesthetic value and cultural value.

　　In the process of creating famous brand enterprise and famous brand products, the logo paly a more important role. It makes consumer establish a good impression of enterprise and trust relation in the process of transmission.

　　which is conducive to the formation of the enterprise status and improvement. while promoting the enterprise to give the attention of the trademark art form, enhancing the value of the trademark design. Of course, owing to the more attention to the artistic form of logo and design value. It will certainly put forward a higher requirement in the visual performance of clothing brand. Specifically:pay attention to the following aspects:

　　First, the accuracy of the thoughts expression. From content to form in design, the logo should fully reflect visual design language, accurately show the garment industry and enterprise features. Show the connotation of clothing brand personality, and marketing position. Meanwhile, The message conveyed by logo and consumer's association should have consistency, clear and conform to the cognitive psychology of people, facilitating recognition memory.

　　Second, distinctive ingenuity. The logo in designing not only need to discover the inherent feature of clothing brand, meanwhile, need to strength the difference with other brand logos. Finding its own feature, reflecting its own style and taste. Therefore, owing to its unique design in form and meaning, the logo posses its great vitality.

　　Three, with the artistic value of visual. In addition to accurate transmission of information function, logo in design also need to have the artistic attraction and appeal, reflecting diversified apparel's modernity. So need to have elegant chic on the modeling, with good visual impact and affinity, give a good visual pleasure and enjoyment, all of these embodying the demand of the new era of communication.

　　Four, The convenience of making, using and manging. At some extend, showing in different environments, different media publicity, making in different materials, base on these, the logo need to have recognition function.